170 North Main Street, PO Box 231, Albion, New York 14411 ||| Phone 585-589-5641 ||| Fax 585-589-1239

Display Advertising

The Lake Country Pennysaver is a tabloid-format publication with process-color and spot-color printing available. Please contact your sales rep to discuss color rates and availability.

Deadline

Thursday at noon.

Dimensions

Each page has six columns. Column widths are as follows:

1 column = 1 5/8" (1.625") 4 column = 6 7/8" (6.875")
2 column = 3 3/8" (3.375") 5 column = 8 5/8" (8.625")
3 column = 5 1/8" (5.125") 6 column = 10 3/8" (10.375")
Full Page =
10 3/8" (w) x 16" (h)
Double Truck =
21 1/2" (w) x 16" (h)

 

Common ad sizes shown on a sample page layout:

 

Ad Rates

Rates per column inch based on advertising frequency:

Total Inches
Open Rate
13 weeks
26 weeks
52 weeks
2 to 25
$13.36/inch
$12.69/inch
$12.02/inch
$10.96/inch
25 1/4 to 48
$12.70/inch
$12.07/inch
$11.43/inch
$10.41/inch
48 1/4 to 72
$12.04/inch
$11.44/inch
$10.84/inch
$9.87/inch
72 1/4 to 95 3/4
$11.76/inch
$11.17/inch
$10.58/inch
$9.64/inch
96
$10.64/inch
$10.11/inch
$9.58/inch
$8.72/inch

Election Guidelines

All political display ads, classified ads, and print work, with the exception of ads submitted through the Orleans County Republican Committee, the Orleans County Independent Committee, and the Orleans County Democrat Committee, must be prepaid.

All political display ads and classified ads appearing in the Lake Country Pennysaver and/or OrleansHub.com must include a line noting who paid for the ad.

No political display ads will appear on pages 1, 2, 3, or the outside back page of the Lake Country Pennysaver. Classifieds ads run at random throughout the paper.

Ask your salesman about bundling your Pennysaver election ad with a sponsored post on Orleans Hub. Click here for Orleans Hub sponsored post guidelines, or call us at 585-589-5641.


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